Real title: Skånetrafiken - Guerillamarketing-campaign

Sign: We don't drive here, but almost everywhere else /Skånetrafiken
Advert: Entré's parkinglot

Hai hai, here comes assignment three of the Graphical Design-course.

I am not sure how familiar you guys are with guerillamarketing or viralmarketing, but the basic concept is to advertise in a way by gaining notority without advertising in the usual mediums. I.E. do something different.

For this we had to pick one company off a list and make an advertising-campaign out of it, using guerillamarketing, and then alluding to that in a webbanner as well as in a newspaper-add.

I picked Skånetrafiken (The Skåne Traffic) which handles all the buses and trains in the area (pretty much) and who have many thousands of commuters every day. Unless you are a dork and use a car to get around in this city (and really, there's very little reason why you should) Skånetrafiken is what you use if you want to get somewhere fast.

My campaign started with the fact that their network stretches almost all over the place. You're never too far from a stop. So basically you put up these signs in places they ABSOLUTELY don't drive, like in water, on building-cranes, in a parkinglot or on the side of a mall.
People will notice them, and hopefully get the message.
Then a few days later, the add you see on the right appears in the daily newspapers, featuring a photo of one of the many signs, and then with the only text mentioning where the sign is set up (in the above example, it would be in the parkinglot of a newly opened mall).
Then at the same time a flash-banner would appear (separate submission) on some of the more wellknown websites.

This is obviously photoshopped, but the plan was to have us visualize our marketing-idea in some way.